HomeExport Performance Standard and Target Market of Off-road Motorcycles

News

Export Performance Standard and Target Market of Off-road Motorcycles2013-03-29

Motorcycles are very important transportation tools for decades. But with the development of society, riding the motorcycles is no longer the way of traveling. It becomes a motorcycling hobby. Common motorcycles are updated and made into sport motorcycles. The street sport motorcycles are off-road motorcycles which can be divided into motocross off-road motorcycles, enduros off-road motorcycles, trials riding off-road motorcycles, trail off-road motorcycles and grasstrack off-road motorcycles. The sport motorcycles have the features of good vibration resistance, high horsepower, simple structure, fabulous appearance, good manipulation performance, easy maintenance, etc. The off-road motorcycles provide very exciting experience to the dull life of many people, and therefore, the off-road motorcycles become more and more popular in America and Europe.

off road motorbike

The popularity of the off-road motorcycles greatly promotes the off-road motorcycle business. It is very important for the off-road motorcycle manufacturing enterprises to be clear about the target market of the off-road motorcycles. The target market of the sport motorcycles should be related to the regions basically. The off-road motorcycles are more popular in the USA and Europe compared with other countries, and therefore, the purchasing power in these regions is much stronger. The off-road motorcycle manufacturing enterprises can export the motorcycles to these countries mainly.

Besides, the target market of the off road motorbike should be related to the motorcycling and off road motorcycle races. There is large need for the off-road motorcycles. In addition, there are small groups of people who are enthusiasts of the sport motorcycles in other countries, and they become the new consumers for the target market of the off-road motorcycles. The off-road motorcycle manufacturing enterprises can start online stores to retail the sport motorcycles to world market. Only through expanding target market can the sport motorcycle manufacturing enterprises develop sustainably.

After the sport motorcycle manufacturing enterprises are clear about the target market, they should also know the performance index of the best off road motorcycle for exportation. Firstly, the dynamic performance including the highest speed, the accelerating ability and climbing ability of the motorcycles should meet international standard. Secondly, the emission levels of the off-road motorcycles should be controlled and designed to meet different requirements from different importing countries. Thirdly, the braking ability and safety of the sport motorcycles should be excellent because the sport motorcycles are driven at a very high speed. Fourthly, the manipulation stability of the motorcycles should be excellent so that the motorcycles can be well controlled to run according to the manipulation orders. Off-road motorcycles with excellent performance and continuously expanding target market are the keys to the sustainable development of off-road motorcycle manufacturing enterprises.